Data protection

Unless otherwise stated below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.

“Personal data” is all information that relates to an identified or identifiable natural person.

Server log files

You can visit our website without providing any personal information.
Every time our website is accessed, usage data is transmitted to us or our web host / IT service provider through your Internet browser and stored in log data (so-called server log files). These stored data include e.g. the name of the page accessed, date and time of access, the IP address, the amount of data transferred and the requesting provider. Processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR based on our overriding legitimate interest in ensuring the trouble-free operation of our website and in improving our offer.

Customer account – orders

Customer account

When opening a customer account, we collect your personal data to the extent specified there. Data processing serves to improve your shopping experience and simplify order processing. Processing is based on Art. 6 Para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us without affecting the lawfulness of the processing carried out based on your consent until you withdraw it. Your customer account will then be deleted.

Collection, processing and transfer of personal data when ordering

When ordering, we only collect and process your personal data insofar as this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. If this is not made available, no contract can be concluded. Processing is based on Art. 6 Para. 1 lit. b GDPR and is required for the performance of a contract with you.
For example, your data will be passed on to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers you have selected. In any case, we strictly adhere to the legal provisions. The scope of data transmission is kept to a minimum.


Collection and processing when using the contact form

When using the contact form, we only collect your personal data (name, email address, message text) to the extent you have specified. The data processing serves to establish contact. By sending your message you are processing the transmitted data. Processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent.

You can revoke your consent at any time by notifying us without affecting the lawfulness of the processing carried out based on your consent until you revoke it. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.


Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user’s computer system. If a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string that enables the browser to be clearly identified when the website is called up again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent cookies from being stored and the data they contain from being transmitted. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

Under the links below you can find out how you can manage (and also deactivate) cookies in the most important browsers:

Chrome Browser: (

Internet Explorer: (

Mozilla Firefox: (

Safari: (

Technically necessary Cookies

Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, more effective and more secure. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.

Processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR based on our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.

You have the right for reasons that arise from your particular situation, at any time according to Art. 6 Para. 1 lit. to object to processing based on the GDPR relating to your personal data.

Cookie consent with Borlabs Cookie

Our website uses cookie consent technology from Borlabs Cookie in order to obtain your consent for the storage of certain cookies in your browser and to document this in accordance with data protection requirements. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (hereinafter: Borlabs).

When you visit our website, a Borlabs cookie will be stored in your browser in which the consents granted by you or the revocation of these consents will be stored. These data will not be transmitted to Borlabs Cookie’s supplier.

The recorded data will be stored until you ask us to delete them and/or until you delete the Borlabs cookie yourself, or until the reason for storing the data ceases to exist. This shall not affect mandatory retention periods. Details on data processing by Borlabs Cookie can be found at

The Borlabs cookie consent technology is used in order to obtain the legally required consents for the use of cookies. The legal basis for this is Article 6 (1) first sentence lit. c GDPR.

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Rights of data subjects and storage period

Duration of storage

After completion of the contract, the data will be stored for the duration of the warranty period, then taking legal, in particular tax and commercial, retention periods into account and then deleted after the deadline, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR on: Right to information, correction, deletion, restriction of processing, data portability.

In addition, according to Art. 21 Para. 1 GDPR you have a right to object to processing based on Art. 6 Para. 1 f GDPR and processing for the purpose of direct advertising.

Contact us on request. The contact details can be found in our Terms of use.

Right to lodge a complaint with the supervisory authority

According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection

The personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR, you have the right to object to this processing at any time with future effect for reasons that arise from your particular situation.

After the objection has been made, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data processing takes place for the purposes of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we stop processing the data concerned for the purpose of direct advertising.

Google Analytics

This website uses functions of Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”, which are text files that are stored on your computer that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analytics tool is based on Article 6 (1) lit. f GDPR. The website operator has a legitimate interest in the analysis of user behaviour, in order to optimise both its website and also its advertising.
IP anonymisation
We have activated the IP anonymisation function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide other services related to website usage and internet usage to the website operator. Google will not merge the IP address transmitted by your browser as part of Google Analytics with other data.
Browser plug-in
You can prevent the storage of cookies by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to the full extent possible. You may also prevent Google from collecting and processing the data generated by the cookie and relating to your use of the website (including your IP address) by downloading and installing the browser plug-in available under the following link:
revocation in respect of data collection
You may prevent your data being collected by Google Analytics. An opt-out cookie will be installed, which will prevent the collection of your data during future visits to this website:

Further information on the handling of user data by Google Analytics is contained in Google’s data privacy policy:
Commissioned data processing
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities for the use of Google Analytics.
Demographic features of Google Analytics
This website uses the “demographic features” function of Google Analytics. This allows reports to be created that contain information on the age, gender and interests of site visitors. This data comes from interest-related advertising by Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can disable this feature at any time from your Google Account ad preferences or opt out of Google Analytics collecting your information as described in the “Opt out of data collection” section.
Storage period
Data stored at Google at user and event level, which are linked to cookies, user IDs (z.B. User ID) or advertising IDs (z.B. DoubleClick-Cookies, Android-Werbe-ID), are anonymized or deleted after 26 months. For details, see the following link:

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate e.g. Google Analytics and other Google marketing services in our online offer). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information about Google services. Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, Mutterunternehmen: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:; Datenschutzerklärung:; Privacy Shield (Gewährleistung Datenschutzniveau bei Verarbeitung von Daten in den USA):

last update: 23.10.2019